Brand Identity System
Complete visual identity including logo suite, color palette, typography system, and brand guidelines, built to communicate warmth, heritage, and home-cooked authenticity across all touchpoints.
Lucia's Recipe
A complete brand identity and digital presence built from scratch for an authentic Filipino home-cooking restaurant, giving a beloved local kitchen the story it deserved.
Project Overview
Lucia's Recipe is a Filipino cuisine restaurant rooted in traditional home cooking. CRUD.IT Solutions built their complete brand identity, from logo and visual language to social media content strategy, video storytelling, and paid digital campaigns, helping Lucia's grow from a neighborhood favorite into a recognized name across Metro Manila.
THE CHALLENGE
Great Food, No Brand to Show for It
Lucia's Recipe had been serving loyal regulars for years, but their digital presence did not reflect that. No consistent logo, mismatched fonts across platforms, phone-shot food photos, and a Facebook page that had not been updated in months. The food was exceptional but the brand was not communicating that.
Without a clear visual identity, growth depended entirely on word-of-mouth. There was no way to reach new customers beyond foot traffic. The restaurant needed a brand that matched the quality of the food, and a content strategy that could turn online followers into regular diners.
OUR SOLUTION
A Brand as Warm as the Food
We started by identifying what made Lucia's Recipe worth talking about, the warmth, the heritage recipes, the family-run spirit, and turned that into a complete visual identity. The new brand uses warm earthy tones, traditional Filipino motifs, and hand-crafted typography to communicate authenticity.
From there, we built out the content side: a month-by-month social media calendar, food photography direction, short-form video reels for Instagram and TikTok, and targeted Meta ad campaigns aimed at food lovers within a 15km radius of each location. All content was tied to the same brand story.
KEY FEATURES
What the Product Delivers
Every feature is purpose-built for the Philippine HR context — no workarounds, no adapters.
Social Media Management
Monthly content calendar across Instagram, Facebook, and TikTok. Includes copywriting, scheduling, and community management, with consistent visual templates for every post.
Video Content Production
Brand story films, recipe process reels, and behind-the-scenes kitchen content, shot and edited in-house. Short-form videos built for Filipino food culture and each platform's format.
Paid Digital Advertising
Geo-targeted Meta and Google ad campaigns reaching food lovers within 15km of each location. Creatives are tested regularly, with conversion tracking and weekly performance reporting.
Menu and Print Collateral
Branded physical and digital menus, table cards, packaging design, and takeaway materials, all consistent with the visual identity and extending the brand beyond the screen.
Food Photography Direction
Food photography direction for all digital channels, with styled shots used across the website, social media, and ad creatives.
PRODUCT SHOWCASE
Core Modules
A look at the key capabilities that make up the platform, each handling a specific part of your operations.
01
Brand Identity System
The complete logo suite, color palette, and typography system, built to communicate warmth and Filipino heritage across every customer touchpoint.
02
Social Media Content
A consistent Instagram and Facebook feed built on branded templates, warm and immediately recognizable as Lucia's Recipe.
03
Video Production
Short-form brand films and recipe reels that showed the kitchen in action, food being prepared, plated, and enjoyed the Filipino way.
04
Food Photography
Directed hero shots of signature dishes, styled to highlight texture, color, and the home-cooked warmth that defines the brand.
COMMON QUESTIONS
Frequently Asked
Questions
Have questions about Lucia's Recipe? Find answers to the most common ones below. Our team is always ready to help with anything else.
Start a ProjectThe brand identity package covered the full logo suite including primary, secondary, and icon variants, a color palette rooted in warm Filipino tones, a typography system, brand usage guidelines, and application mockups across packaging, signage, and digital formats.
Each month, we build a content calendar covering Instagram, Facebook, and TikTok. This includes content ideation, copywriting, graphic design using branded templates, scheduling, and community management. Every post is reviewed and approved before it goes live.
We produced a brand story film introducing Lucia's Recipe and the family behind it, short-form recipe reels for Instagram and TikTok, and behind-the-scenes kitchen content. All videos were shot, edited, and delivered in-house.
Campaigns ran on Meta (Facebook and Instagram) and were geo-targeted to food lovers within 15 kilometers of each restaurant location. We used interest-based and lookalike audiences from existing page followers, and tested creatives weekly to optimize for cost per visit and reservation inquiries.
The brand identity phase covering the logo, guidelines, and collateral typically takes two to three weeks. Social media management and paid advertising run as an ongoing monthly retainer that starts after the brand is finalized.
Yes. We send a monthly performance report covering organic reach, engagement rate, follower growth, ad spend, cost per result, and campaign breakdowns. Reports come with a written summary of key findings and suggested actions for the following month.